Have you ever sat down to write out your goals and you find yourself wondering, “Where do I begin?” Individuals and teams start off with good intentions and know that one of the keys to success is to have written goals, but you are quickly reminded of the goals you set last year that you fell short on. Then you may be asking yourself, “What will be different this year? What’s the point?”
Goal setting for many people is a frustrating process, particularly for organizations.
We all know it is important to have a plan, but what’s the difference between people and organizations that regularly set and reach their goals and others who seem to always fall short? The answer is simple, but challenging to define for some.
The key to being a goal slayer is to understand the WHY behind your goal. How does it benefit you individually and collectively and are you passionate enough about the goal to overcome the inevitable obstacles you will face?
Lets look first at the WHY. Your WHY must be compelling enough that it emotionally engages everyone to buy-in. The WHY is what makes you unique and different? It should big enough that it changes everything about your team and organization. If the WHY is not big enough the effort and commitment will not rise to level needed to achieve success. The WHY must be clearly defined and everyone who is contributing to the goal must believe in the WHY. It should be written for everyone to see and reviewed regularly to constantly reaffirm the efforts being put forth. Clarify your WHY collectively as a team. The more everyone participates, the more energy and enthusiasm is created to get results.
Once the WHY is defined the next step is to identify what is the benefit for the team or organization. Will they benefit financially? Does it support their purpose at work? Is there a potential for advancement? If achieving the goal is a one-way street, your team will easily feel frustrated when faced with obstacles and are more likely to give up. Don’t forget to identify how the goal benefits the customers.
A natural result of doing steps 1 & 2 is passion. When your goal is tied to your WHY and the benefits are clearly defined people and teams become passionate about the result. Passion can’t be faked. It is borne out of being a part of something bigger than yourself. The passion becomes the fuel for success and to overcome any challenges. It promotes collaboration and teamwork. It builds trust, improves job satisfaction, and work fulfillment.
Companies that ignore these steps are the ones that are constantly asking, “How can we get better at reaching our goals?” When you apply these 3 steps with the SMART process you become a company of Goal Slayers.