Developing a strong healthy culture doesn’t occur randomly. In fact, the companies that have a strong and vibrant culture share a similar trait, strong leadership. Everything rises and falls on leadership.
Leaders are responsible for setting the organization’s mission. The mission provides the employees a sense of purpose. Without a purpose employees just have a job. This will be evident by poor recruitment and retention rates.
Lets begin by understanding what culture is and how it impacts your company’s success.
Culture is the sum of the attitudes, behaviors, beliefs, and customs of your company. Establishing culture begins with defining a company’s core values. This illustrates to your employees who you are and what you believe in. The key element to this process is not just defining the values, but conducting business consistent to your values. This is the “walk the talk” element that is missing far too often.
People want to work for a company that has a set of values that are consistent with their own. When people believe in what you believe in, you will have an endless selection of the top available talent.
Another step in developing a strong culture is when leadership emotionally engages its employees. When leaders authentically show a real interest in the development and success of each employee the results are vast. Employees experience a deeper sense of trust and improved communication. Employees can’t wait to get to work because they feel their work has a real purpose. Enthusiasm and engagement is off the charts.
People don’t leave when they are committed and engaged.
The next key for leaders to consider is to acknowledge the small wins. A company’s success is built upon celebrating the victories, big and small. It provides the fuel and confidence that any is possible.
The formula for a healthy culture is not hard, but it does require commitment. It requires leaders who understand they need to lead not only by action, but also with their heart.
Leadership and culture are the foundation to every company’s success.